Personal Branding is the key to develop and produce millions of people who are professional. Personal brand is used as a tool to shape the views of others to yourself. If personal branding used correctly, with creativity, planning, and consistency, it is certain you will have a personal brand that can help you do three things:
(1) Building name and give your personality to others, which of these two things will give an idea that is needed from you.
(2) To provide interest and a clearer explanation and could benefit clients.
(3) Helps you maintain your client, even when business is running slow for others.
You will not be able to compete in the competition that exists and hope the client knocked on the door and pay you. Need a more prominent advantages in competition. So use your personal brand is not as unique as what your picture, but who are you? Focus on "who you are?", And let your clients to assess and see who you are. That's how personal brand provides advantages for you in the eyes of clients.
There are so many professional fields such as contractors, doctors, accountants, personal trainer, motivator, architect, consultants, and others, from every field will have many professionals and all of that will be your rival in the race for the trust and assessment of your client. If you master an area of expertise, then you need a personal brand to make it stronger in comparison with the other.
You are your business. Clients do not see you because of your business and how well your office, but because something more interesting they are and make them believe in your abilities and skills, then they will choose to work with you. The problem is, because of personal branding is who you are, and you are your own business, it all depends on how you manage and spend lots of time to build it.
Some important aspects to personal brand are:
Personal brand is you
It is very important in developing personal branding is a "Personal Brand is you", so that the most important thing is to give an idea on the client or others about two things:
1. Who you are
2. What is your ability
Your personal branding is a picture of yourself and your client's mind. This illustrates the values, personality, expertise, and quality of your self in comparison with competitors.
Personal brand promise is
Personal branding is going to cause a form of hope in the minds of others about what they will get when they working with you. If you already have a target market in personal branding, then definitely there will be a promise that you give based on what your brand on the target market. Promise this is what you must meet the target market so that they always wanted to work with you.
Personal brand is a relationship
Personal brand is a relationship that can influence on your clients or prospects. Ability and your mastery of an attribute will affect the level of influence that you can give to them. For example, if there is a good friend you say you should stop smoking as this can damage health, you certainly will not hear it. In contrast, if a medical specialist who said it directly to you, then you will think this is a serious problem. Why does this happen? Of course due to the presence of power and expertise in the field of health care for a medical specialist compared to your friends.
Bibliography
Montoya, Peter. 2009. The Branding Called You. Mc Graw Hill
(1) Building name and give your personality to others, which of these two things will give an idea that is needed from you.
(2) To provide interest and a clearer explanation and could benefit clients.
(3) Helps you maintain your client, even when business is running slow for others.
You will not be able to compete in the competition that exists and hope the client knocked on the door and pay you. Need a more prominent advantages in competition. So use your personal brand is not as unique as what your picture, but who are you? Focus on "who you are?", And let your clients to assess and see who you are. That's how personal brand provides advantages for you in the eyes of clients.
There are so many professional fields such as contractors, doctors, accountants, personal trainer, motivator, architect, consultants, and others, from every field will have many professionals and all of that will be your rival in the race for the trust and assessment of your client. If you master an area of expertise, then you need a personal brand to make it stronger in comparison with the other.
You are your business. Clients do not see you because of your business and how well your office, but because something more interesting they are and make them believe in your abilities and skills, then they will choose to work with you. The problem is, because of personal branding is who you are, and you are your own business, it all depends on how you manage and spend lots of time to build it.
Some important aspects to personal brand are:
Personal brand is you
It is very important in developing personal branding is a "Personal Brand is you", so that the most important thing is to give an idea on the client or others about two things:
1. Who you are
2. What is your ability
Your personal branding is a picture of yourself and your client's mind. This illustrates the values, personality, expertise, and quality of your self in comparison with competitors.
Personal brand promise is
Personal branding is going to cause a form of hope in the minds of others about what they will get when they working with you. If you already have a target market in personal branding, then definitely there will be a promise that you give based on what your brand on the target market. Promise this is what you must meet the target market so that they always wanted to work with you.
Personal brand is a relationship
Personal brand is a relationship that can influence on your clients or prospects. Ability and your mastery of an attribute will affect the level of influence that you can give to them. For example, if there is a good friend you say you should stop smoking as this can damage health, you certainly will not hear it. In contrast, if a medical specialist who said it directly to you, then you will think this is a serious problem. Why does this happen? Of course due to the presence of power and expertise in the field of health care for a medical specialist compared to your friends.
Bibliography
Montoya, Peter. 2009. The Branding Called You. Mc Graw Hill
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